Marketing Plan: Marketing Mix: Product, Distribution, Promotion and Price

Simple, the Product is: Fresh, Never Froze Wheat Pizza. The product is refrigerated and never frozen or made with produce that has or ever will be frozen. Topped with fresh, also never frozen cheese to finish the pizza. The sauce is made with non-pesticide tomatoes and spices. Since nothing is frozen, the shelf-life of the product should be used with in a 10 day period. If the consumer decides to take it home, and freeze it for a later day, they can do so. In this case the consumer can use the pizza in a 20 day period.

Distribution process will consist of once our center has completed making an order, we will send refrigerated trucks with our boxed product delivered to the stores in the early morning.

Now I would rather talk about the price of these pizzas. The cost of the pizza's should not reach over $5.00 in food cost, labor and delivery should not exceed $2.50 and the overhead of our facilities, broken down by per pizza should not exceed $.75. This leads to a total of $8.25 cost to make, package and distribution. We will be charging $15.00 per pizza to cover the cost, and all other profits are then forward to which ever relief support that is active. For these couple of months all profits are being sent to the Typhoon victims.

Promotion. To start us off, to get our word out and our purpose there will be coupons to pick up these pizza's for only 10$. So there is still some 'profit' that ends up in the hands of the relief group. I will try and get radio interviews, and trying to talk with the FOX 5 channel news for a short little spot on air to just quickly talk about what we are trying to do in order to help the victims of the typhoon.

Marketing Plan: Target Marketing

Marketing is always a difficult challenging monster. It is hard to find a product that will speak to many audiences and be successful.  My product here is pizza, not just any pizza. Its fully organic, no pesticides used for any of the produce used in and on our pizza. We use a wheat dough blend so the dough is healthier than ordinary dough. We do not freeze our product, it is fresh daily. These are the reasons that this product will speak to many people. The healthy nut, the organic consumer, the ordinary family that just wants a fresher, better pizza with out having to spend so much money on a delivery from a fast food place that may or may not use fresh cut daily produce and may even freeze their products before use. In general we are not try to reach a specific age, race or gender. We are just simply here to reach to those who love pizza, and want to make a change in their food to be a more healthier choice.

Marketing Plan: SWOT

A SWOT analysis stands for my companies; Strengths, Weaknesses, Opportunities and Threats.

When it comes down to the strengths of this product and company is that it is in the better help the world become that little bit closer. The strengths that people start to feel after knowing that they will be helping a lending hand will greatly increase ones motivation. How ever the weaknesses of this company is that we are small at this point in time, we are not exactly known around the nation at this time. This leads us to many many opportunities that will arise with the help of you. These opportunities include the community coming together to lend a helping hand to far reaches of the world that are in trouble. The opportunities include the capability to raise money for not only just the typhoon that happened in the Philippines recently but all storms, earthquakes and what ever else the world can throw at us to come in future presents. The only threat we face, is no one ever taking action. We help by preventing this threat by offering you an amazing product that helps you, help others.

Week 10 EOC: Objectives; Benefits vs. Features.

Some might say, they do not enjoy wheat items. I will tell them, this wheat dough is nothing like before. We enrich the sauce to take over the bland taste that wheat may give to some consumers. How ever the wheat dough is a feature of this specific pizza brand, yet the benefit is much healthier outcomes. It is lower in calories and gives you more nutritional values far greater than regular dough. Yet this might be a small benefit to some, I also have to admit, the pizza's cost a low price for us to make, package and deliver to the store; how ever all PROFITS will go to people in need caught in the crossfire of natural disasters, this current raise of money is for the recent Typhoon. Another feature is that it is made with FRESH and NEVER frozen all natural ingredients. This means, everything is prepared the same day that it is made and no pesticides were used in the production of the vegetables.

Marketing Plan: Business Mission Statement

 Our purpose here is to try and raise money, while supplying the great nation America with better health standards. While giving ALL profits away to those in need, all profits will go towards national and world wide disasters across the world. These current months we are trying to focus on the horrific terrible typhoon that recently hit the Philippines. We want to be able to offer them financial aide in getting fresh water, food, shelter and to reconstruct their land back to the way it was (if not better reconstruction) as much as possibly we can. So we come to you bearing the gift of great tasting healthy fresh, never frozen pizza's that you take home, cook and enjoy for the whole family. While you enjoy that, you can also enjoy the amazing feeling of helping those who were left homeless and stranded after the Typhoon. We thank you so much for your help in this mission!

Week 8 EOC: Creative Content

There are several idea's that come to mind that I could do for a pizza. I plan to make a radio commercial/spot, graphics and take photo's of my product; yes I do plan to physically make the pizza's at home. The radio commercial/spot will talk about the new fresh, never frozen pizza product, state the different topping arrangements/ingredients. The commercial/spot will also mention that all profits will go to the Philippines as aide for their natural disaster relief group. As for the graphics and designs, I will be outsourcing work from other AI students and friends.

Week 7 EOC: The Pitch

Why buy another frozen pizza for dinner when you can grab a fresh, never frozen one? Why take a different pizza that disappoints you where this one will not, in many different ways. Luckily, the unfortunate people in the Philippines who have been hit by the recent typhoon will be receiving all profits from our Fresh Never frozen pizza that gives to those in need. Why go home and be disappointed where you can cook this enjoy the flavor and enjoy with the thought that YOU are helping those in need.

Week 6: EOC 3 Things That Represent Me, Myself and I.

I like to think that I live in a world that doesn't revolve around worldly, materialistic mind-sets; sadly, this is not the case. We do in a matter of fact live in a world so die hard set on what do you have, how much money do you make and what nice gadgets do you play with on a daily basis. Although, to really answer your guy's questions about what things would or could represent me would have to be simply. My house, Yes well its more like a Condo but I own it out right. I feel like I'm the top of the world at 22 who has a stable roof over my head. No my home is not run down, well its not all that bad that people may stereotype. My house has a little plumbing problem, my hot water runs out in like 12mins, not 13, 12. The other thing that represents me the most is most likely my vehicle. I drive a 1999 Chevelle Silverado longbed truck. I bought it with a car that was given to me by my uncle for graduation of highschool, yes I'm lucky and have a pretty steady easy life. The last thing that represents me the most is; of course, my home recording studio. My home recording studio is not a multi million (or even thousand) studio. It is just enough for me to be able to record a full band and vocalists for many different styles of music. Music is my passion, with out my condo, with out my recording studio I would feel worthless and a waste of space. However, I am not because I do own a condo with a recording studio big enough to be able to record music. My studio lets me work on something that will effect peoples live in several different ways! The idea that my work, collaborative work will change peoples lives, will help them get out of their sadness, anger or what ever situation people go through life as children, teens and even adults. Music is more powerful than any other force out there and with out my studio I could never be apart of that force. I love being this force that can help change people's views about themselves and the world around them. So in conclusion, those are the three things that represent me on a materialist view. If you want to still ask what three things represent me as an individual human being, thats a completely non-worldly list. Thank you.

-ESP

Week 5: EOC Social Networks and Job Hunting

Reading about how companies are starting to look for new employees through Facebook and other social media networks such as LinkedIn has opened my eyes to how much easier, and difficult it will to find a job for the years to come. I cannot fathom the idea that some day, paper applications and resume's will be replaced with your Facebook page. To think that I can get a job or lose a job based off a Facebook post is a little scary; however, I myself do not really post all that much on social networks. This in turn will make me look more professional than everyone else out there on these social media networks. I personally hope that the day when I have children they will be smart about posting on their pages or what ever new social media networking they will do, so that someday that they too can have a professional out look. I guess with all this new technological networking that my generation will have to be rather tough on our children to make the world a better, more advanced working force, but this only starts with us! So we cannot just sit around and make ourselves look unprofessional because its going to affect our lives down the road and possibly our children's lives.

Week 4: Telephone App EOC

I think a Taser App is needed in the world of smartphones. Just think instead of carrying one of those big bulky tasers around you could have an app on your phone that would charge up the phones battery and channel that energy to the earpiece/headphone jack. One would simply press anywhere on the app to discharge their full batter into the person at the other end of the earpiece/headphone jack. The app also has 3 levels to pick from! You can pick low level, where one could use it on a little sibling for getting into the cookie jar, or your pet dog who goes doo-doo on the carpet! Medium level would be for larger animals and friends, what better way to wake up your sleeping friend with a wonderful tase to them to help them wake up in class! And obviously the max level would be used to take down offenders or something that is a threat to you. The down side to this app is that it would completely drain your phone battery to nothing so one wouldn't be able to make a call after the charge, and or if there wasn't enough energy (IE: your batty is below 25%) it may, or may not have an impacting effect on your target. Also one would have to know, not to hold the metallic parts or areas of your phone or you too would be tased with the target as well. Well that is my idea for a new smartphone app! Now if only there was a way for me to use this app along with my alarm to make sure I absolutely wake up for work in the morning that will be great! (That update will be released at a later time this year!) Keep your eyes peeled for the enw TASER app!

Week 3 EOC: My Demographics

Generation Y mainly is focused on the population group in the US born from somewhere around 1976 to around 2000, most are born from Baby Boomers thus, refers the term "Echo Boomers." They are sometimes called echo boomers because some of them are the children of baby boomers. On the other hand, some Generation Y children, especially those born in the late 1980's or afterwards, may be the grandchildren of baby boomers. Other names for this group are the Millennials. How ever there are current debates and discussions going on about the time frames due to the idea that it is very easily that someone who was born in the mid to late 1970's could easily have a child in the mid 1990's to early 2000's. 


I personally am a child of two baby boomers who were both born in the late 1940's and Early 1950's. My sister and I are both apart of the Demographic "Generation Y" or "Echo Boomers." When it comes to my personal demographic and researching about it, as I do this blog. I find a lot of interesting stuff that explains a whole lot about my sister and myself. These traits such as we are both highly digitally inclined which I personally never thought about in-depth but makes a whole lot of sense. How ever there were a lot of Baby Boomers, approximately 79 million of them have lead to "Generation Y" to be even bigger at approximately over 100 million. With this massive growth rate of population all progressing in these times of need can explain the high rates of poverty rising. Another thing about "Generation Y" is that they are so much more racially and ethnically diverse and they are much more segmented as an audience, which makes sales pitch and marketing more difficult for companies. Most of  "Generation Y" have grown up with duel-income or single parent families, so family outing such as shopping has increased. We are also more flexible and can change with the ever fast evolving ways of the world that we encounter today, just based around the simple fact that we are the forerunners of the internet and globally being able to connect through social media networks. 

Week 3 EOC: Making Money for Good

Look up a existing company that makes revenue and donates to charity.

To Be Continued. . .

Week 2 EOC: Boston Consulting Group - Video Games

Video games, its a big part of our society and contains several different aspects of peoples lives. For instance, a video game takes images, sound files, actors and actresses, graphic and drawing artforms, story boards and story writing; video games take a lot to make, and not just money wise. The video game market is a big market, but with the recession over the past couple years, the market for video games and video game consols has been very interestingly up and down. I think that video games are a constant growth rate, everyone buys the games for their gaming console. Yet the growth rate of video game consols are not extremely high. Another aspect that would interact with the selling of video game consols is that, video games consols have ever changing data format for the discs themselves. This means, newer the consol the different format the game has to be in, where other gaming consols can not read these formats. Hence a growth in video game consols will rise; which in theory with new gaming consols that will be coming out with a new video game disk format, sales in both will skyrocket.

Week 1 EOC: My Voice

I am Eric Smith from Eric Smith Productions; also referred to as ESP. I primarily focus on mixing and mastering music. I also focus on Pre/Post production for several genres: All forms of Rock and Metal, Hip Hop, R&B and several different forms of Pop. My personal view is to bring back the raw emotion of artists back into their performance for their artwork. In today's music industry everything is so nonchalant and is taken for granted. If we as a community can focus on the aspects that have been lost such as; dynamics in both quality of audio and arrangement of the music primarily focusing on vocals (let us get rid of the auto-tune, the monotone singer that just stands there and talks into a microphone) and bring them back music will have a better impact on people. If we can all come together and decide to push out music that contained all of these the industry would be able to most likely boost revenue on an annual time frame. This means we start to phase out mp3 files; with the ever advancing technology with storage why do we need to be compressing audio files down to sizes that barely take up room. With radio broadcasting and the new developing technologies of online radio if we broaden up the audio spectrum to make the music sound more full people are going to be wanting more of that for the simple fact of quality. Over compression of files lessens file quality. Another aspect of music that has been lost in the sands of times is song meaning; lyrics. In today's era of music every artist, new artist and some old all write about the same topics; Break-up songs; explicit songs revolving around sex and drugs, and how much money or cool objects and luxuries an artist may own, his has all come down to the same song repeating over and over but in different versions.  I will admit that there are a couple exceptions that I personally view to be helping to bring back the same concepts that I want to bring back into music and perfect! Keep doing what you are and do everything in your power as an artist to not conform to what’s 'popular' on the radio or other social media. I can’t make these changes in OUR industry, not by myself. I need YOU the artist to help me make music better for the listeners! I focus on mixing and mastering so that your music sounds the same through all sources; ear buds, headphones, TV, Computers, Car Stereos Radio Broadcasting and many other places. It’s not up to me on how your listeners listen to your music; it’s the industries we work for! We as individuals have to come together and demand that we can make music more clear not for us but for our listeners. That is what my view is about, and my voice is only as loud as it can be through your voice. (Literally- you’re the singer; I’m not on the album.)

-Eric Smith

-ESP

Week 1 EOC: Great Customer Service

Customer Service is a topic that is extremely important when it comes to dealing with all industries. The way I deal with customer service is to portray myself in a calm and understanding way, no matter what possible mood or personal belief about the situation(s). One may always think, the customer always comes first. This is true by all means however when I deal with customers demanding something or asking for a specific technique I will let them know I will try their idea's but no promises. I reassure people that I am here to make their sound the best I possibly can, to grab the attentions of listeners, and to hold onto their attentions in all aspects. People in my industry (Audio and Music Industry) always want things fast especially at low levels of fame-dome (The little guys trying to make it big.) They all want to rush it and I will always try and teach them things about the industry that I come to understand and reassure them that my route is the best route for them to take. Slow, steady and to achieve the goal in mind.