Simple, the Product is: Fresh, Never Froze Wheat Pizza. The product is refrigerated and never frozen or made with produce that has or ever will be frozen. Topped with fresh, also never frozen cheese to finish the pizza. The sauce is made with non-pesticide tomatoes and spices. Since nothing is frozen, the shelf-life of the product should be used with in a 10 day period. If the consumer decides to take it home, and freeze it for a later day, they can do so. In this case the consumer can use the pizza in a 20 day period.
Distribution process will consist of once our center has completed making an order, we will send refrigerated trucks with our boxed product delivered to the stores in the early morning.
Now I would rather talk about the price of these pizzas. The cost of the pizza's should not reach over $5.00 in food cost, labor and delivery should not exceed $2.50 and the overhead of our facilities, broken down by per pizza should not exceed $.75. This leads to a total of $8.25 cost to make, package and distribution. We will be charging $15.00 per pizza to cover the cost, and all other profits are then forward to which ever relief support that is active. For these couple of months all profits are being sent to the Typhoon victims.
Promotion. To start us off, to get our word out and our purpose there will be coupons to pick up these pizza's for only 10$. So there is still some 'profit' that ends up in the hands of the relief group. I will try and get radio interviews, and trying to talk with the FOX 5 channel news for a short little spot on air to just quickly talk about what we are trying to do in order to help the victims of the typhoon.
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