Marketing Plan: Marketing Mix: Product, Distribution, Promotion and Price

Simple, the Product is: Fresh, Never Froze Wheat Pizza. The product is refrigerated and never frozen or made with produce that has or ever will be frozen. Topped with fresh, also never frozen cheese to finish the pizza. The sauce is made with non-pesticide tomatoes and spices. Since nothing is frozen, the shelf-life of the product should be used with in a 10 day period. If the consumer decides to take it home, and freeze it for a later day, they can do so. In this case the consumer can use the pizza in a 20 day period.

Distribution process will consist of once our center has completed making an order, we will send refrigerated trucks with our boxed product delivered to the stores in the early morning.

Now I would rather talk about the price of these pizzas. The cost of the pizza's should not reach over $5.00 in food cost, labor and delivery should not exceed $2.50 and the overhead of our facilities, broken down by per pizza should not exceed $.75. This leads to a total of $8.25 cost to make, package and distribution. We will be charging $15.00 per pizza to cover the cost, and all other profits are then forward to which ever relief support that is active. For these couple of months all profits are being sent to the Typhoon victims.

Promotion. To start us off, to get our word out and our purpose there will be coupons to pick up these pizza's for only 10$. So there is still some 'profit' that ends up in the hands of the relief group. I will try and get radio interviews, and trying to talk with the FOX 5 channel news for a short little spot on air to just quickly talk about what we are trying to do in order to help the victims of the typhoon.

Marketing Plan: Target Marketing

Marketing is always a difficult challenging monster. It is hard to find a product that will speak to many audiences and be successful.  My product here is pizza, not just any pizza. Its fully organic, no pesticides used for any of the produce used in and on our pizza. We use a wheat dough blend so the dough is healthier than ordinary dough. We do not freeze our product, it is fresh daily. These are the reasons that this product will speak to many people. The healthy nut, the organic consumer, the ordinary family that just wants a fresher, better pizza with out having to spend so much money on a delivery from a fast food place that may or may not use fresh cut daily produce and may even freeze their products before use. In general we are not try to reach a specific age, race or gender. We are just simply here to reach to those who love pizza, and want to make a change in their food to be a more healthier choice.

Marketing Plan: SWOT

A SWOT analysis stands for my companies; Strengths, Weaknesses, Opportunities and Threats.

When it comes down to the strengths of this product and company is that it is in the better help the world become that little bit closer. The strengths that people start to feel after knowing that they will be helping a lending hand will greatly increase ones motivation. How ever the weaknesses of this company is that we are small at this point in time, we are not exactly known around the nation at this time. This leads us to many many opportunities that will arise with the help of you. These opportunities include the community coming together to lend a helping hand to far reaches of the world that are in trouble. The opportunities include the capability to raise money for not only just the typhoon that happened in the Philippines recently but all storms, earthquakes and what ever else the world can throw at us to come in future presents. The only threat we face, is no one ever taking action. We help by preventing this threat by offering you an amazing product that helps you, help others.

Week 10 EOC: Objectives; Benefits vs. Features.

Some might say, they do not enjoy wheat items. I will tell them, this wheat dough is nothing like before. We enrich the sauce to take over the bland taste that wheat may give to some consumers. How ever the wheat dough is a feature of this specific pizza brand, yet the benefit is much healthier outcomes. It is lower in calories and gives you more nutritional values far greater than regular dough. Yet this might be a small benefit to some, I also have to admit, the pizza's cost a low price for us to make, package and deliver to the store; how ever all PROFITS will go to people in need caught in the crossfire of natural disasters, this current raise of money is for the recent Typhoon. Another feature is that it is made with FRESH and NEVER frozen all natural ingredients. This means, everything is prepared the same day that it is made and no pesticides were used in the production of the vegetables.

Marketing Plan: Business Mission Statement

 Our purpose here is to try and raise money, while supplying the great nation America with better health standards. While giving ALL profits away to those in need, all profits will go towards national and world wide disasters across the world. These current months we are trying to focus on the horrific terrible typhoon that recently hit the Philippines. We want to be able to offer them financial aide in getting fresh water, food, shelter and to reconstruct their land back to the way it was (if not better reconstruction) as much as possibly we can. So we come to you bearing the gift of great tasting healthy fresh, never frozen pizza's that you take home, cook and enjoy for the whole family. While you enjoy that, you can also enjoy the amazing feeling of helping those who were left homeless and stranded after the Typhoon. We thank you so much for your help in this mission!

Week 8 EOC: Creative Content

There are several idea's that come to mind that I could do for a pizza. I plan to make a radio commercial/spot, graphics and take photo's of my product; yes I do plan to physically make the pizza's at home. The radio commercial/spot will talk about the new fresh, never frozen pizza product, state the different topping arrangements/ingredients. The commercial/spot will also mention that all profits will go to the Philippines as aide for their natural disaster relief group. As for the graphics and designs, I will be outsourcing work from other AI students and friends.

Week 7 EOC: The Pitch

Why buy another frozen pizza for dinner when you can grab a fresh, never frozen one? Why take a different pizza that disappoints you where this one will not, in many different ways. Luckily, the unfortunate people in the Philippines who have been hit by the recent typhoon will be receiving all profits from our Fresh Never frozen pizza that gives to those in need. Why go home and be disappointed where you can cook this enjoy the flavor and enjoy with the thought that YOU are helping those in need.